Have you come across Sport Shoes Promotion Hoka mid season sale of 29.99? It’s a scam. The running shoe brand ‘Hoka’ is being impersonated by scammers operating an online shopping scam.
The scam website use enticing phrases like ‘Hoka 29.99 sale’ ‘Sport Shoes Promotion’, ‘Hoka Stock Clearance’ etc. to lure unsuspecting customers. On close inspection, sportshoespromotion.com is not affiliated with Hoka. It’s a newly created website registered by anonymous individuals.
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How the Sportshoespromotion.com Scam Works
The scam typically begins with an enticing ad, claiming that Hoka is hosting a limited-time offer where their products are available for a fraction of their retail value. These ads appear on various platforms, including social media, search engines, and even pop-up ads on legitimate websites.
Once you click on the ad, you’ll be redirected to a fake website that closely resembles the real deal, with a countdown timer pushing you to make an immediate purchase. The urgency created by these countdown timers is a common tactic used by scammers to pressure victims into acting without conducting proper research.
After you make your purchase, the product either never arrives, or you may receive counterfeit or low-quality items that are nothing like what was advertised. In some cases, scammers might even send fake tracking numbers to give the illusion that your order is on its way, leaving you waiting for a package that never comes.
Red Flags
Recently created – Who.is (a website checker tool) show sportshoespromotion.com was launched on March 2025 by an anonymous person who kept his information redacted for privacy.
Manipulated website design – When you click on the Ads it takes you to a specially created page for ‘Hoka Mid Season Sale’, but when you visit the sites directly, it’s a different website design that doesn’t have anything like Hoka written anywhere. This is quite common with scam online stores.
No active customer support – The websites have just one means of contact [email protected]. Interestingly, emails sent to the address were not replied.
Not Affiliated with Hoka – From the registration details to the email address provided, none reflects the Hoka brand.
Lack of Customer Reviews and Support: The scam website lacks customer reviews or have a poorly designed “Contact Us” page. No valid company would operate without proper customer support and transparency.
What to Do If You fell for this Scam
Cancel Your Credit Card
If you’ve already made a payment, contact your financial institution immediately to cancel your credit card transaction. This will prevent further unauthorized charges from being processed.
Request a New Card
If you’ve shared sensitive information, ask for a new credit card number to ensure your finances are protected from future fraud attempts.
Monitor Your Bank Accounts
Keep a close eye on your bank and credit card accounts for any suspicious transactions. If you notice any unauthorized charges, report them right away.
Report the Scam:
Notify the Hoka brand directly through their customer service channels. You should also report the scam to consumer protection authorities, such as the Federal Trade Commission (FTC) in the United States, to help prevent others from falling victim to similar scams.
Take Precaution for Future Purchases
Always verify the legitimacy of websites, especially when dealing with sales and promotions. Avoid making quick decisions based on flash sale tactics and excessive discounts. A legitimate company like Hoka will have consistent, clear communication about sales through their official website and verified social media channels.
Nora